Laura is the designer on the IDEAS for Impact Project, which aims to support academics across the university in conducting excellent high impact research with significance to the outside world. Laura leads the design of the tools, which encourage users to have more engaging collaborations and provide the structure for creative thinking.
Laura joined Imagination as a Graphic Designer for the New IDEAS project, a project that created innovative knowledge exchange toolkits, used independently by local, academic, creative industries and stakeholders.
Laura’s creative background includes a degree in Industrial Design and a Masters in Multidisciplinary Design Innovation, both from Northumbria University. She also has varied commercial experience, including product design for a leading baby product brand, concept design for Philips Innovation and has built and marketed the brand for a new brewery. Laura has won an RSA Design Directions award for sustainable future concepts.
Particular interests for Laura include; experience and participatory design research, creative problem solving, service design, branding, marketing and the role of design in business.