Dr Martyn Evans

Evans
Senior Lecturer
Design, Design Management, Design Futures, Design Strategy, Product Design and Development, Design and Branding, Design Policy, Design Thinking, New Product Development
+44 (0) 1524 510875
m [dot] evans [at] lancaster [dot] ac [dot] uk

Martyn is Senior Lecturer in Design at Lancaster University. His research interests explore the strategic approaches designers use to consider the future, in particular the ability of designers to envision potential social, cultural, technological and economic futures. As a trained product designer, his research activities centre on design futures, trends, and forecasting, and he has presented widely upon this area. 

Martyn was co-investigator upon Design 2020, an AHRC funded project looking at potential futures for the UK design industry (www.ukdesign2020.org). He has secured and supervised a number of government-funded knowledge transfer initiatives within the area of design and new product development. With extensive experience of leading undergraduate and postgraduate design curricula, he is Course Director for MA Design Management. Martyn is external examiner at a number of UK institutions and have acted as an academic advisor for curriculum development both nationally and internationally.

Updates and Outcomes

Investigating How the FMCG Industry Employs Design-Driven Approaches: The Dichotomy Between Literature and Practice.

OutcomeConference Paper

In recent years there has been a growing discourse regarding the emergence of a new role for design - one that involves design thinking and design-driven innovation. This new role affirms design integration into the all the organisational activities required for strategic deployment....More information

Products That Tell Stories: The Use of Semantics in the Development of Future Products

OutcomeConference Paper

This paper explores the relationship between semantics and product design, and its role in the communication of new product types to users. It focuses on supporting product design students in the development of understanding of the theoretical base of semantics, and in turn how this can...More information

Empathising with the Future: Creating Next-Next Generation Products and Services.

OutcomeJournal Paper

This paper discusses the challenges faced by design when it seeks to empathise with future contexts of life and society. It presents a design-led futures framework that outlines approaches suitable for designers when developing next-next generation products and services. This framework...More information

An Investigation into Features of Design Thinking in Fast Moving Consumer Goods Brand Development: Integration and Collaboration

OutcomeConference Paper

Most companies and researchers have no doubt now that design envisages a way toward future products, services, and systems. Recently, however researchers have started to highlight ‘design thinking’ to ensure that design becomes the next competitive advantage in companies. They acknowledge...More information

Supporting Design: National Business Support Programmes in the UK and South Korea

OutcomeJournal Paper

This paper discusses a comparative study of national business support programmes in design operated by National Design Centres (NDCs) in the UK and South Korea. The research identified the drivers for, and barriers to, implementing national support programmes in design and presents the...More information

ImaginationLancaster consults with the Arts

ImaginationLancaster consults with the Arts

Workshop explores concept of Lancaster Arts City

On 17th January 2012, 28 participants gathered at the Storey Creative Industries Institute in Lancaster for a one-day workshop devised, operated and facilitated by ImaginationLancaster. The purpose of the workshop was to generate ideas and...Read full update

ImaginationLancaster consults with the Arts

ImaginationLancaster consults with the Arts

Workshop explores concept of Lancaster Arts City

On 17th January 2012, 28 participants gathered at the Storey Creative Industries Institute in Lancaster for a one-day workshop devised, operated and facilitated by ImaginationLancaster. The purpose of the workshop was to generate ideas and...Read full update

Create Workshop

Event2 years, 3 months and 21 days ago
Create Workshop

26th of January 2010

In Create we explored the requirements and characteristics for creativity to grow and flourish.

Applying cutting edge research in creativity and design we determined that almost by definition that anyone involved in business will be...Read full update

Book Chapters

New design business models: implications for the future of design management. / Cooper, Rachel ; Evans, Martyn ; Williams, Alex.

In: The handbook of design management. ed. / Rachel Cooper ; Sabine Junginger ; Thomas Lockwood. Oxford : Berg, 2011. p. 495-511.

Research output : Contribution in Book/Report/Proceedings Chapter (peer-reviewed)

Opportunities offered by additive manufacturing in creative businesses: informing designers. / Anthony, Richard ; Evans, Martyn ; Rennie, Allan ; Kirby, Eddie.

In: 13th International Conference on Engineering & Product Design Education (EPDE 11). 2011. p. 623-628.

Research output : Contribution in Book/Report/Proceedings Chapter (peer-reviewed)

Applied Imagination - Designing Innovative Knowledge Transfer Approaches. / Cruickshank, Leon ; Mather, Alison ; Evans, Martyn .

In: Innovation Through Knowledge Transfer. ed. / Robert James Howlett. Berlin : Springer-Verlag,, 2010. p. 219-229 (Smart Innovation, Systems and Technologies, 2010; 4).

Research output : Contribution in Book/Report/Proceedings Chapter (peer-reviewed)

2020 Vision - The UK Design Industry 10 Years On : Implications for Design Businesses of the Future.. / Williams, Alex ; Cooper, Rachel ; Evans, Martyn ; Sun, Qian.

In: Designing for the 21st Century: Research Methods & Findings. ed. / Tom Inns. Vol. 2 Farnham : Gower, 2009. p. 39-54.

Research output : Contribution in Book/Report/Proceedings Chapter (peer-reviewed)

Journal Articles

Supporting Design: National Business Support Programmes in the UK and South Korea.. / Choi, Youngok ; Lim, Sungwoo ; Evans, Martyn .

In : The Design Journal , Vol. 15, No. 1, 03.2012, p. 79–104.

Research output : Contribution to journal Journal article

Designing creative frameworks: Design thinking as an engine for new facilitation approaches. / Cruickshank, Leon ; Evans, Martyn .

In : International Journal of Arts and Technology , Vol. 5, No. 1, 2012, p. 73-85.

Research output : Contribution to journal Journal article

What drives organisations to employ design-driven approaches? A study of fast moving consumer goods brand development. / Lee, Youn Joon ; Evans, Martyn .

In : Design Management Journal , Vol. 7, No. 1, 2012.

Research output : Contribution to journal Journal article

Visions of the Future: Design Fiction, Design Futures, Design Fact. / Evans, Martyn .

In : Digital Creativity , 2012.

Research output : Contribution to journal Journal article

The relationship between national policy and industrial development in the UK and South Korea, 1940s-2000s.. / Youngok, Choi ; Cooper, Rachel ; Lim, Sungwoo ; Evans, Martyn .

In : Design Issues , Vol. 27, No. 1, 01.2011, p. 70-82.

Research output : Contribution to journal Journal article

Empathising with the future: creating next-next generation products and services. / Evans, Martyn .

In : The Design Journal , Vol. 14, No. 2, 06.2011, p. 231-252.

Research output : Contribution to journal Journal article

A Theoretical Design Management Framework. / Sun, Qian ; Williams, Alex ; Evans, Martyn .

In : The Design Journal , Vol. 14, No. 1, 03.2011, p. 112-132.

Research output : Contribution to journal Journal article

Physicality in design : an exploration.. / Ramduny-Ellis, Devina ; Dix, Alan ; Evans, Martyn ; Hare, Jo ; Gill, Steve.

In : The Design Journal , Vol. 13, No. 1, 2010, p. 48-76.

Research output : Contribution to journal Journal article

National Support for Design: Developing propositional models.. / Choi, Youngok ; Cooper, Rachel ; Lim, Sungwoo ; Evans, Martyn .

In : Design Management Review , Vol. 21, No. 4, 12.2010, p. 60-69.

Research output : Contribution to journal Journal article

Breaking From Tradition: Market Research, Consumer Needs and Design Futures.. / Evans, Martyn ; Cooper, Rachel .

In : Design Management Review (Journal of Design Management Institute) , Vol. 17, No. 1, 01.12.2006, p. 68 -74.

Research output : Contribution to journal Journal article

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Conference Contributions

The Design Social: Framing social research methods for design postgraduates.. / Evans, Martyn .

2010. Paper presented at The 2nd ConnectED International Conference on Design Education, The University of New South Wales, Sudney, Australia,.

Research output : Contribution to conference Conference paper

Tales of the Unexpected: Understanding Emergence and its relationship to Design.. / Evans, M. D. ; Cooper, Rachel ; Hall, N..

2005. 319 to 331 6th International Conference of Computational and Cognitive models of Creative Design, Heron Island, Australia,.

Research output : Contribution to conference Other

A Design Approach to Trends and Forecasting. / Evans, Martyn .

2004. Paper presented at FUTUREGROUND: Design Research Society International Conference, Monash University, Melbourne, Australia,.

Research output : Contribution to conference Conference paper