Xinya You

You
PhD Candidate
Design thinking, Branding, Innovation, Organization, Management
x [dot] you [at] lancaster [dot] ac [dot] uk

My PhD research topic is "Exploring how to build innovative brands systematically inspired by design thinking". Before I started my PhD study, I worked for two years as an analyst at a brand consulting firm, Siegel+Gale. I obtained my MA in Design & Branding Strategy at Brunel University (UK) and BA in Industrial Design at Tsinghua University (China).