Dr. Daniela Sangiorgi

Lecturer

+44 (0) 1524 594527

Design for Change within service organisations, Design for Public Services, Service Innovation, Service Design and the Digital Economy, Service Design methods and Visualisation tools

Daniela's research focuses on Service Design, which was also her PhD topic. She has investigated services as complex social systems, proposing holistic and participatory approaches to Service Design. In her most recent work she focuses on the applications and implications of "Personalisation" and "Participation" in the design and supply of services; in doing so she is interested in working with and within service organisations to explore resistance to and capacity for change, with a particular focus on the education and health sectors. She is interested in the emergence of new service models, and in the practice and theory of service innovation.

Daniela was a researcher for the SDI Agency at the INDACO Department of Politecnico di Milano until April 2007. During this time, she participated in several national and European research projects, mainly dealing with the role of design in the innovation and development of the Italian industrial system.

Current research activities

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Partnership for Education and Research about Responsible Living

Identify and analyse framework projects aiming at enhancing social innovation and sustainability at a local scale
Share experiences and identify common characteristics and clusters
develop enabling kits to stimulate and facilitate co-design processes within these frameworks

Design for a culture of change in secondary schools

Develop long-term strategic thinking within schools
Enable students and staff to find new ways to support Personal Development

Design for Flexibility and Change within health service providers

Design in Practice: Flexibility and change for healthcare service providers

Explore how people adapt to and drive change in Primary Care Trusts
Explore how built and technical infrastructure supports or inhibits innovation and adaptation processes
Develop design recommendations to improve the way the life cycle of infrastructure is designed, conceived and managed

IMDE: Research Cluster on Innovative Media for a Digital Economy

In this research cluster, we investigate digital economy practices that are emerging around the capabilities of social, mobile and pervasive technologies. We explore how we can develop new services, new forms of exchange and interaction that benefit the whole of the UK economy.

Selected Publications

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Sangiorgi, D (2009) Building up a framework for Service Design research, 8th European Academy Of Design Conference - 1st, 2nd & 3rd April, Aberdeen, Scotland (forthcoming)

Sangiorgi, D., Buscher, M. & D. Hemment (2008) Everyday Imagination, Practices, Systems. Designing with people for systemic change, Changing the Change conference, Turin, 10–12 July

Meroni, A., Sangiorgi, D., Simeone, G. & B. Villari (2008) Service Design to foster premium prize and sustainable mobility in urban contexts, Changing the Change conference, Turin, 10–12 July

Meroni, A., Sangiorgi, D. & Simeone G. (2007) 'Intelligent Mobility System Sector Scenarios: service design to foster sustainability mobility within urban areas', Exploring the boundaries of Service Design, Emergence Conference, Pittsburgh

Maffei, S. & Sangiorgi D. (2006) 'From communication design to activity design', in Designing Effective Communications: Creating Contexts for Clarity and Meaning, ed. J. Frascara, Allworth Press, New York.

Sangiorgi, D. & Villari B. (2006) 'Community based services for elderly people. Designing platforms for action and socialisation', International Congress on Gerontology: Live Forever, October 23-25, Lisbon

Morelli, N. & Sangiorgi D. (2006), 'Managing Globalisation and Local issues in Service Design. On the convergence between the opposing demands of industrialisation and personalisation of service performances', Design2Business Conference, 17-19 March, Shanghai

Maffei S., Mager B. & Sangiorgi D. (2005) 'Innovation through Service Design. From Research and Theory to a Network of Practice. A users' driven perspective', Joining Forces Conference, 21-23 September, Helsinki

Maffei, S., Morelli, N., Pacenti, E. & Sangiorgi D. (2005) 'The introduction of Service Design within Industrial Design Curricula: the comparison of three design approaches and educational experiences', Design Education: Tradition and Modernity, National Institute of Design (NID), Ahmedabad, INDIA

Sangiorgi, D. & Clark, B. (2004) 'Toward a participatory design approach to service design', Artful Integration. Interweaving Media, Materials and Practices, Participatory Design Conference PDC 2004, Toronto

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