Martyn Evans

Senior Lecturer

+44 (0) 1524 593435

Design, Design Management, Forecasting and Design Futures, Design and Brand Strategy, Product Design and Development, Design Thinking, Product Semantics, New Product Development (NPD)

Martyn is Senior Lecturer in Design at Lancaster University. His research interests explore the approaches designers use to consider the future, in particular the ability of designers to envision potential social, cultural, technological and economic futures. As a trained product designer, his research activities centre on design futures, trends, and forecasting, and he has presented widely upon this area.

Martyn is currently co-investigator upon 'Design 2020', an AHRC funded project looking at potential futures for the UK design industry, and has secured and supervised a number of government-funded knowledge transfer initiatives within the area of design and new product development. With extensive experience of leading undergraduate and postgraduate design curricula, he is currently Course Director for MA Design: Management and Policy. Martyn is external examiner at a number of UK institutions and have acted as an academic advisor for curriculum development both nationally and internationally.

Current research activities

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Design 2020: The UK design industry in 2020

Design 2020 is a research project undertaken by the Universities of Salford and Lancaster in partnership with British Design Innovation. The overall aim of Design 2020 is to explore potential futures for the UK Design industry.

National Design Policy

An Evaluative Framework for National Design Policy Initiatives. The overall aim of the project is to understand national design policy initiatives and the impact on design, related industries and the economy.

Vernacular Invention

Context specific knowledge has a great deal to offer design. The challenge is to identify and translate this knowledge into a form that designers can utilise within the design and development process. This project will result in a pan-European visual archive of innovation developed and applied outside the realm of professional design to improve the design process.

Selected Publications

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Ramduny-Ellis, D., Hare, Dix, A., Evans, M & Gill, S (2010) Physicality in Design: An Exploration. The Design Journal, Spring 2010 (in press)

Williams, A., Cooper, R., Evans, M & Sun, Q (2009) 2020 Vision - The UK Design Industry 10 Years On: Implications for Design Businesses of the Future. In: Designing for the 21st Century Volume 2: Research Methods & Findings, Inns, T (ed), Gower (in press)

Spruce, J & Evans, M (2009) Knowledge Networks: Academia and Industry Collaborations in Design. D2B2-Tsinghua International Design Management Symposium, Tsinghua University, Beijing, China, April 2009

Evans, M & Spruce, J (2008) Life after the Party: Student Experiences and Graduate Expectations. New Perspectives in Design Education, 10th Engineering and Product Design Education International Conference, Universitat Politècnica de Catalunya, Barcelona, Spain, September 2008

Cruickshank, L & Evans, M (2008) Media Communication, Consumption and Use: The Changing Role of the Designer. UNDISCIPLINED! Design Research Society Conference, Sheffield Hallam University, Sheffield, UK, June 2008

Williams, A., Sun, Q & Evans, M (2008) The Development Of A Model Of Relations Within The UK Design Industry, And Its Implications For The Management Of Design Businesses. 15th International Product Development Management Conference, Hamburg, June 2008

Evans, M & Sommerville, S (2007) A Design For Life: Futures Thinking in the Design Curriculum. Futures Research Quarterly (Journal of the World Future Society)

Evans, M & Sommerville, S (2007) Seeing is Believing: The Challenge of Product Semantics in the Curriculum. Shaping the Future? 9th International Conference on Engineering and Product Design Education, Northumbria University, Newcastle Upon Tyne, United Kingdom, September 2007

Evans, M & Sommerville, S (2007) Design Led Futures. Connected 2007: International Conference On Design Education, University Of New South Wales, Sydney, Australia, July 2007

Evans, M & Cooper (2006) Breaking From Tradition: Market Research, Consumers Needs and Design Futures. Design Management Review (Journal of Design Management Institute), Winter 2006. ISSN 1045-7194

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