Zijun Li’s research integrates both practical and academic approaches in graphic design, information design, and educational visual communication design. His work focuses on developing a comprehensive set of design guidelines for motion graphics, specifically aimed at enhancing English vocabulary learning for Chinese students. By examining how motion graphics can support classroom learning, he seeks to provide designers with evidence-based recommendations to optimize educational visual content. These guidelines offer structured insights into the design and implementation of motion graphics in educational settings. Zijun Li aims to contribute to the field of instructional design by demonstrating how the design properties of motion graphics can enhance classroom education.