Joining Forces: Investigating the influence of design for behaviour change on sustainable innovation

Design is a significant driver of behaviour change, enabling, encouraging or discouraging particular practices from taking place. Despite design’s clear influence on behaviours, limited frameworks exist for the effective implementation of Design for Behaviour Change (DfBC) in professional and public contexts. This paper takes a first step towards developing a comprehensive framework map by comparing current models and approaches of DfBC from key areas of ecological sustainability, safety, health and well-being, and social design. The objective being to develop a better understanding of the opportunities and challenges in stimulating ecological and social innovations for lasting behaviour change.