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What does digital design look like at Jaguar Land Rover?

Date Published: 07 March 2024

On 16th February 2024, we had the pleasure of hosting Tom Bolton and Selin Karan from the UX Department of Jaguar Land Rover as part of The Engaging Design series of external, industry speakers. They shared their insights and experiences on how they design digital products and services for one of the most iconic automotive brands in the world.

They gave us an overview of the UX process at JLR, from research and ideation to prototyping and testing. They explained how they collaborate with other teams and stakeholders, such as engineers, developers, product owners, and brand managers. They also shared some of the challenges and opportunities they face in designing for a global market and a diverse user base.

We learned a lot from their talk, and we thank them for their time and generosity.