Meeting at Business Design Centre

The 11^th July the kick off meeting of our project “Design Value: The Role of Design in Innovation” was held in the Business Design Centre in London. The attendees of the meeting were: Prof. Rachel Cooper and Ricardo Hernandez (Lancaster University), Emma Murphy (Glasgow School of Art), Ailbhe McNabola (Design Council), Ben Griffin (Innovate UK), Graham Hitchen (Directional Thinking), Tom Fiddian (Innovate UK), Joel Freedman (Satellite Applications Catapult), Deborah Dawton (Design Business Association), Daniel Watson (Satellite Applications Catapult) and Dylan Law (AHRC).

In this meeting we shared with the group the approach we will take to do the research, the frameworks and theory we are using to inform the research and the plans for the next months. A very interesting discussion emerged around the methodological options to approach the companies we want to include in the research and what will be the results we will give back to those companies and other stakeholders.