This project will investigate whether gameful design of mobile and ubiquitous computing can be used to enhance local ethical trade initiatives by: combining elements of social networking, alongside elements derived from Local Exchange Trading Systems (LETS) and Local/Community currencies to produce a new approach we term a Local Wealth Generation System that will encourage individuals to move from seeing themselves as private consumers to public citizens. This research project will be conducted ‘In the Wild’ through support from the EPSRC.