This is motivated not only for a desire to be distinctive but more importantly to get to grips with what we think is a new mode of innovation activity. We think that innovation is happening more quickly (and accelerating) in virtual/digital contexts and is increasingly outstripping innovation in physical contexts that are more limited by physical logistics and organisational inertia. This is creating a disjunction and further a void between digital and physical innovation that is set to widen in the future, perhaps a s a stimulus for physical innovation and so a coming together, perhaps the start of a major schism.
Having said this I’m also drawn to the term ‘high-tempo Innovation’. This reflects the fast and furious’ and not necessarily high quality, or considered or even productive innovation that characterises at least a significant portion of innovation in the ‘wild west’ of the digital realm.