London Creative and Digital Fusion is a two-year project for the Greater London Authority, financed by the European Regional Development Fund. It aims to support up to 1,000 ambitious, growth-focused SMEs across the capital by giving them links to talent, expertise and resources.

Lancaster University is a lead partner in London Creative and Digital Fusion. In the project the IEED and Imagination Lancaster will be working closely, through the University’s London base at the Work Foundation, with four other key partners: Queen Mary University of London, the Centre for Creative Collaboration (University of London), the Council for Industry and Higher Education and the Royal College of Art.

“With more and more services and content being delivered via the internet and multi-functional mobile devices becoming part of everyday life for many people, the boundaries between creative content and digital technologies are rapidly disappearing – and this opens up a growing number of business opportunities, for new products, services and markets,” said Cathy Garner, Strategic Director of the project.

Project website: http://www.londonfusion.org.uk/

IEED: http://www.lums.lancs.ac.uk/departments/Entrep/Projects/fusion/